Miller Lite® Holiday Sweater Contest

 (the “Contest”)


  1. ELIGIBILITY: To be eligible to enter, you must be: (i) a resident of Canada; and (ii) be of legal drinking age in your province of residence. You are not eligible to enter or win, if you are: a) an employee, officer, director, representative or agent of Molson Canada 2005 (the “Sponsor”), its affiliates and related companies, advertising or promotional agencies, the contest judging organization, any participating locations or the prize suppliers; b) an employee or contractor of a provincial liquor authority, a beer distribution company or a participating licensed establishment, or, any liquor licensee authorized by a provincial liquor authority; c) anyone involved in the development and/or administration of the Contest; or d) a member of the immediate family (defined as parents, siblings, children and spouse, regardless of where they live) or household (whether related or not) of any of the above persons.


  1. HOW TO PARTICIPATE: Randomly assigned pin numbers (each a, “PIN”) will be imprinted inside the case of Miller Lite (see “Participating Products”, as defined below), while supplies last. One (1) PIN number will be assigned to each case of Miller Lite. Miller Lite Participating Products include the following specially-marked cases: (i) 15x 355 mL can packs distributed in British Columbia (“BC”), Alberta (“AB”), Saskatchewan (“SK”), Manitoba (“MB”), 30x355 mL can packs distributed in Ontario (“ON”) and Nova Scotia (“NS”), 12x355 mL can packs distributed in Quebec (“QC”) and Newfoundland & Labrador (“NF”), 24x355 mL can packs distributed in QC, New Brunswick (“NB”) and Prince Edward Island (“PEI”), and 6x473 mL can packs distributed in ON; and to those requesting PINs without product purchase (no purchase necessary) by mail see Rule 3 below while supplies last.


  1. NO PURCHASE NECESSARY: To obtain PINs without product purchase while supplies last, mail an original, handwritten essay (100 words minimum) on the topic of “Why is Miller Lite your favourite beer (the “Essay”) along with your name, age, e-mail address and mail it to: Miller Lite ® Holiday Knitwear Kit Contest c/o Molson Coors Canada Customer Service Dept. 33 Carlingview Dr., Toronto, ON, M9W 5E4. Upon receipt of the Essay, you will receive by e-mail one (1) PIN number. PIN will be sent directly to the e-mail address provided by the Essay writer. Requests must be received by and no later than January 26th, 2023 for timely processing and return, and an entrant will have until 11:59 pm (ET) on January 30th, 2023 to enter and submit their PIN. Sponsor will not be held responsible if e-mail address is invalid, incorrect or not provided at time of Essay submission and PIN request. Each request must be submitted by the entrant him/herself directly. Only original, legible Essays will be accepted; no duplicates or mechanical reproductions. Limit: one (1) PIN per Essay request. 




  1. HOW TO ENTER: Contest begins on or around November 14th, 2022 and all entries must be submitted and received by 11:59 pm (ET) on January 30th, 2023 (the “Entry Deadline” and “Contest Closing Date”). To enter, obtain a PIN and then visit (the “Contest Website”) and follow the on-screen instructions to complete the online PIN entry form in full and submit the entry. All fields on the entry form must be completed unless they are otherwise indicated as optional. Once you have successfully completed registration and have submitted your PIN, if you receive a “Congratulations!” message, you are eligible to win the applicable Prize. See below for Prize claim details. Limit: one (1) entry per person/email address per day.


The Releasees (as defined below) will not be responsible for illegible, incomplete, lost, misdirected, technical failures or late entries, all of which will be void. For greater certainty and the avoidance of any doubt, you can use only one (1) email address to enter this Contest. If it is discovered by the Sponsor that any person has attempted to: (i) obtain more than the maximum stated number of entries as outlined in these Official Contest Rules; and/or (ii) use (or attempt to use) multiple names, identities and/or more than one (1) email address to enter the Contest; then he/she may be disqualified from the Contest and all of his/her entries voided. Your entry will be rejected if the entry form is not fully completed with all required information and submitted and received by the Entry Deadline. Use (or attempted use) of multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest is prohibited and is grounds for disqualification by the Sponsor. All entries are subject to verification at any time and for any reason. The Sponsor reserves the right to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification. 


  1. PRIZES: There are a total of five hundred and one (501) prizes (each a “Prize”) available to be won. Each Prize consists of three (3) Miller Lite ® Holiday Sweaters. The approximate value of each Prize is $75.00 CAD. The approximate odds of winning are 1 in 264.   


Prize will be delivered to winner’s residence within four (4) weeks of being declared a winner. Prize item may not be exactly as shown in promotional materials.


Prize is not transferable or assignable and must be accepted as awarded with no substitutions in cash or otherwise, except at Sponsor’s sole discretion. Sponsor reserves the right, in its sole discretion to substitute a Prize of equivalent monetary value, if a Prize or any part of the Prize, cannot be awarded as described for any reason. The Releasees (as defined below) will not be responsible, however, if weather conditions, event(s) cancellations, or other factors beyond Sponsor’s reasonable control prevent a Prize or any part of a Prize from being fulfilled. In any such event, winner will not be provided with a substitute Prize or cash equivalent. Prizes will only be released to the verified winners. Limit: one (1) Prize per household.


  1. PRIZE CLAIM(S): If you receive the following winning “Congratulations” message; follow the online instructions on the Contest Website. Before being declared a winner of the Prize, you will be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, the mathematical skill-testing question which was provided at time of entry. Verification will occur within minutes of receipt of your submission or as soon after such period is as reasonably possible. All Prize claims must be redeemed on or before 11:59 pm (ET) on January 30th, 2023 (“Prize Claim Deadline”). If you have any difficulty or questions on how to redeem and claim your Prize, you may call 1-800-MOLSON1. Please note SPONSOR RESERVES THE RIGHT TO REQUEST PROOF OF YOUR WINNING PIN along with your complete name, address, telephone number, age, and current date on a piece of paper to: Miller Lite Holiday Sweater Contest c/o Molson Coors Canada, Customer Service Dept., 33 Carlingview Dr., Toronto, ON M9W 5E4 for pin verification. Registered mail is recommended (if required) as Sponsor is not responsible for lost, late, or delayed PIN entry submissions, all of which will be voided.


  1. RELEASES, ETC.: Before being declared a winner of a Prize, a selected entrant may be required to sign a Declaration of Compliance and a Release of Liability form, which (among other things): (i) confirms compliance with these Official Contest Rules; (ii) acknowledges acceptance of the applicable Prize as awarded; (iii) releases the Sponsor, its advertising and promotional agencies, any contest judging organization. provincial liquor authorities, beer distribution companies, parent companies and affiliates of the foregoing and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest, his/her participation therein and/or the awarding, use and/or misuse of the Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, including print, broadcast or the Internet. The Releasees do not make, nor in any manner are responsible or liable for: (i) any warranty, guarantee or representation, expressed or implied, in fact or in law relative to any Prize, including but not limited to its quality, merchantability, fitness for purpose or mechanical condition; and (ii) are not liable for injury, loss or damage of any kind resulting from the acceptance, use and/or misuse of any Prize, travel related thereto (as applicable), or otherwise from participation in this Contest. The winner will also be required to sign a document in a form acceptable to the Liquor Control Board of Ontario (“LCBO”) releasing the LCBO, its directors, officers, employees and agents from all liability of any kind in connection with the Contest, or occurring as a result of the Prize being awarded. Declaration and Release documents must be returned within the time- period indicated in the documents or the applicable Prize will be forfeited.


  1. LIMITATIONS OF LIABILITY: Without limiting the limitations of liability set forth elsewhere in these Official Contest Rules and/or the Declaration of Compliance and Release of Liability, and for greater certainty, the Releasees will not be liable for: a) any incomplete or inaccurate information, whether caused by Contest Website users or by any equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the capturing and/or processing of PIN entries; b) the theft, loss, destruction or unauthorized access to, or alteration of, PIN entries or the Contest Website; c) any problems with, or technical malfunctions of, telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; d) any failure of any e-mail to be received by or from Sponsor and/or PIN entry to be captured or recorded for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof; e) damage to a participant’s or other person’s system occasioned by participation or downloading of materials in this Contest; f) any typographical or other errors in the offer or administration of this Contest, including but not limited to errors in advertising, these Official Contest Rules, the selection and/or announcement of eligible winner(s), and/or the distribution of any Prize(s); and/or g) any combination of the above. 


  1. ERRORS, ETC.: Any PINs, packaging or other materials used in this Contest that have been tampered with, mutilated, altered, forged, reproduced, not legitimately obtained, are illegible, broken or otherwise damaged or which contain or reflect printing, production or other errors will be void.


  1. PERSONAL INFORMATION: By entering this Contest, entrants consent to the collection, use and disclosure of their personal information for the purposes of administering the Contest, including, but not limited to, for the purpose of receiving one or more messages, whether electronic or not, from the Sponsor or its designated representative, which may provide entrants with information regarding the Contest or otherwise further the administration of the Contest. The entrant will be deemed to have solicited these messages from the Sponsor by virtue of entering the Contest. By accepting a Prize, winners consent to the collection, use and disclosure to the public of their names, addresses (city, province/territory), voices, statements and photographs or other likenesses for publicity purposes in connection with the Contest in any media or formats, including but not limited to the Internet, without further notice, permission or compensation. Personal information will not otherwise be used or disclosed without consent. This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information.


  1. RIGHT TO TERMINATE, SUSPEND OR AMEND: Sponsor reserves the right to terminate, suspend or amend this Contest at any time and without prior notice except to the BC Liquor Distribution Branch and the Régie des alcools, des courses et des jeux if any factor interferes with its proper conduct as contemplated by these Official Rules. Any such action in B.C. will be subject to the approval of the B.C. Liquor Distribution Branch and, in respect of Quebec, will be subject to the approval of the Régie des alcools, des courses et des jeux. Without limiting the generality of the foregoing, Sponsor reserves the right to terminate this Contest should any error in production, distribution, printing or any other event or error result in more than the stated number of prizes of any category being claimed. In such event, the Prizes not yet awarded may be awarded in a random drawing amongst all eligible claimants who have not yet received a Prize.  In any such drawing, the selected entrant must correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise (which will be administered by email or phone), and execute any documents as may be required before being declared a winner.  


  1. MISCELLANEOUS: Entrants who have not complied with these Official Contest Rules are subject to disqualification from this Contest and any future contest or other promotion conducted by Sponsor. All decisions of Sponsor, or any contest judging organization designated by Sponsor, are final and binding without right of appeal in all matters relating to this Contest and by entering this Contest, all entrants agree to be bound by these Official Contest Rules. The Releasees will not be responsible for illegible, incomplete, lost, postage-due, forged, misdirected or late PIN entries, all of which will be void. All PIN entries become the property of Sponsor and will not be acknowledged or returned. No correspondence will be entered into except with selected entrants (or any other entrant(s) as deemed necessary by the Sponsor). Contest is subject to all applicable federal, provincial and municipal laws. 


Sponsor reserves the right at its sole discretion to disqualify, from this Contest and any future Contest or other promotion conducted by Sponsor, any individual that it finds or believes to be not in compliance with these Official Contest Rules; to be tampering with the entry process or the operation of the Contest; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.


Subject only to applicable law and any required regulatory approval, the Sponsor reserves the right and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Official Contest Rules, to the extent necessary, for purposes of verifying compliance by any entrant or entry with these Official Contest Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Sponsor affects the proper administration of the Contest as contemplated in these Official Contest Rules, or for any other reason.


In the event of any discrepancy or inconsistency between the terms and conditions of these English Official Contest Rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these English Official Contest Rules shall prevail, govern and control to the fullest extent permitted by applicable law.


  1. LIQUOR AUTHORITIES: The provincial liquor authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever with regards to any matter relating to this Contest. In Ontario, “Provincial Liquor Authorities” refers to the Liquor Control Board of Ontario and the Alcohol and Gaming Commission of Ontario.


  1. QUEBEC RESIDENTS: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

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