(the “Contest”)




  1. ELIGIBILITY: To be eligible to enter and win the Prize, you must be: (i) 19 years of age or older; and (ii) a resident of Ontario. You are not eligible to enter or win the Prize, if you are: a) an employee of Molson Canada 2005 (the “Sponsor”), Cineplex Entertainment LP, (the “Prize Supplier”), or any of their respective affiliates and related companies, advertising or promotional agencies, the contest judging organization, any participating stores or the prize suppliers; b) an employee or contractor of a provincial liquor authority, a beer distribution company or a participating licensed establishment, or, any liquor licensee authorized by a provincial liquor authority; c) anyone involved in the development and/or administration of the Contest; or d) a member of the immediate family (defined as parents, siblings, children and spouse, regardless of where they live) or household (whether related or not) of any of the above persons.


  1. HOW TO PARTICIPATE: Randomly assigned PIN numbers (each a, “PIN”) will be printed on a card and placed inside the case of Coors Light (see “Participating Product”, as defined below), while supplies last. One (1) PIN number will be assigned to each specially marked 28x341ml bottle pack of Coors Light to be distributed in Ontario (“ON”); and to those requesting PINs without product purchase (no purchase necessary) by mail see Rule 3 below while supplies last. 


  1. NO PURCHASE NECESSARY: To obtain a Card without product purchase while supplies last, mail an original handwritten essay (50 word minimum) on the topic of “Why do you like going to the movies?” (the “Essay”) along with your name, date of birth and full mailing address (city/province/territory) along with a hand-printed self- addressed stamped envelope and mail to:  Coors Light Cineplex Gift Card Contest, c/o Molson Coors Canada, Attention: Corporate Affairs Dept., 33 Carlingview Dr., Toronto, ON, M9W 5E4. Upon receipt of the Essay, a PIN will be sent directly to the address provided by the Essay writer. Each request must be submitted by the entrant him/herself and be sent in a separate envelope with sufficient postage. Only original, legible Essays will be accepted, no duplicates or mechanical reproductions. Limit: one (1) PIN per Essay request per outer stamped envelope. For timely processing and return, requests must be received by and no later than January 15, 2024.


  1. HOW TO ENTER: To enter, go to (the “Contest Website”) between December 4, 2023 (the “Contest Start Date”) and January 29, 2024 at 12 pm (ET) (the “Contest End Date”), click on the Contest link and follow the on-screen PIN entry instructions. Entrants can access the Contest Website either through the Internet or through a mobile device. If using a mobile device, standard data rates may apply. Check your service carrier plan for your rates and fees. All fields must be completed unless they are indicated as optional. Limit: one (1) entry per person/email address per day. All PINs must be submitted and received by 12:00 PM (ET) on January 29, 2024 (the “Contest End Date” and “Entry Deadline”). 


The Releasees (as defined below) will not be responsible for illegible, incomplete, lost, misdirected, technical failures or late entries, all of which will be void. For greater certainty and the avoidance of any doubt, you can use only one (1) email address to enter this Contest. If it is discovered by the Sponsor that any person has attempted to: (i) obtain more than the maximum stated number of entries as outlined in these Official Contest Rules; and/or (ii) use (or attempt to use) multiple names, identities and/or more than one (1) email address to enter the Contest; then he/she may be disqualified from the Contest and all of his/her entries voided. Your entry will be rejected if the entry form is not fully completed with all required information and submitted and received by the Entry Deadline. Use (or attempted use) of multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest is prohibited and is grounds for disqualification by the Sponsor. All entries are subject to verification at any time and for any reason. The Sponsor reserves the right to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government-issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification.   


4. PRIZES: There are two hundred and fifty (250) Cineplex® Gift Cards (each a, “Prize”) available to be won. Each Prize consists of one (1) Cineplex® Gift Card and each are worth approximately fifty dollars ($50.00 CAD).

Prize will be delivered to winner’s provided email address within four (4) to six (6) weeks of being declared a winner. Prize item may not be exactly as shown in promotional materials and was used for illustration purposes only. The approximate odds of winning a Prize are 1:151. Prizes are subject to the terms below:

Gift cards may be used to make purchases at locations owned or operated by Cineplex in Canada, including any theatre, The Rec Room® and Playdium® as well as online where purchases are permitted. Cards cannot be exchanged for cash or other cards unless required by law.



Prize is not transferable or assignable and must be accepted as awarded with no in cash or otherwise, except at Sponsor’s sole discretion. Sponsor reserves the right, in its sole discretion to substitute a Prize of equivalent monetary value, if a Prize or any part of the Prize, cannot be awarded as described for any reason. The Releasees (as defined below) will not be responsible, however, if weather conditions, event cancellations, or other factors beyond Sponsor’s reasonable control prevent a Prize or any part of a Prize from being fulfilled. In any such event, winner will not be provided with a substitute Prize or cash equivalent. Prizes will only be released to the verified winners. Limit: one (1) Prize per household.


5. PRIZE CLAIM(S): All Prizes must be claimed on or before 11:59 pm (ET) on March 4th, 2024 (“Prize Claim Deadline”). If you have any difficulty or questions on how to claim your Prize, you may call 1-800-MOLSON1. Please note sponsor reserves the right to request proof of your winning PIN, valid Ontario Government issued ID, along with your complete name, address, telephone number, age, and current date on a piece of paper to: Coors Light x Cineplex® Contest c/o Molson Coors Canada, Customer Service Dept., 33 Carlingview Dr., Toronto, ON M9W 5E4 for PIN verification. Registered mail is recommended (if required) as Sponsor is not responsible for lost, late or delayed PIN entry submissions, all of which will be voided.  


6. RELEASES, ETC.: Before being declared a  winner of a Prize, a selected entrant will be required to sign a Declaration of Compliance and a Release of Liability form, which (among other things): (i) confirms compliance with these Official Contest Rules; (ii) acknowledges acceptance of the applicable Prize as awarded; (iii) releases the Sponsor, Prize Supplier,  and each of their respective advertising and promotional agencies, any contest judging organization, provincial liquor authorities, beer distribution companies, parent companies and affiliates of the foregoing and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest, his/her participation therein and/or the awarding,  use and/or misuse of the Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, including print, broadcast or the internet. The Releasees do not make, nor in any manner are responsible or liable for: (i) any warranty, guarantee or representation, expressed or implied, in fact or in law relative to any Prize, including but not limited to its quality, merchantability, fitness for purpose or mechanical condition; and (ii) are not liable for injury, loss or damage of any kind resulting from the acceptance, use and/or misuse of any Prize, travel related thereto (as applicable), or otherwise from participation in this Contest. Declaration and Release documents must be returned within the time-period indicated in the documents or the applicable Prize will be forfeited.


7. PERSONAL INFORMATION: By entering this Contest, entrants consent to the collection, use and disclosure of their personal information for the purposes of administering the Contest, including, but not limited to, for the purpose of receiving one or more messages, whether electronic or not, from the Sponsor or its designated representative, which may provide entrants with information regarding the Contest or otherwise further the administration of the Contest. The entrant will be deemed to have solicited these messages from the Sponsor by virtue of entering the Contest. By accepting any Prize, the winners consent to the collection, use and disclosure to the public of their names, addresses (city, province/territory), voices, statements and photographs or other likenesses for publicity purposes in connection with the Contest in any media or formats, including but not limited to the Internet, without further notice, permission, or compensation. Personal information will not otherwise be used or disclosed without consent. This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information.


8. LIMITATIONS OF LIABILITY: Without limiting the limitations of liability set forth elsewhere in these Official Contest Rules and/or the Declaration of Compliance and Release of Liability, and for greater certainty, the Releasees will not be liable for: a) any incomplete or inaccurate information, which may occur in the submitting and/or processing of winning Cans or Cards; b) the theft, loss, destruction or unauthorized access to, or alteration of, winning Cans or Cards; c) any typographical or other errors in the offer or administration of this Contest, including but not limited to errors in advertising, these Official Contest Rules, the selection (if applicable) and/or announcement of eligible winner(s), and/or the distribution of any Prize(s); and/or e) any combination of the above.


9. ERRORS, ETC.: Any winning Cans, Cards or other materials used in this Contest that have been tampered with, mutilated, altered, forged, reproduced, not legitimately obtained, stolen, are illegible, broken or otherwise damaged, or which contain or reflect printing, production or other errors will be void. 


10. RIGHT TO TERMINATE, SUSPEND OR AMEND: Sponsor reserves the right to terminate, amend or suspend this Contest, in whole or in part, without prior notice if any factor interferes with its proper conduct as contemplated by these Official Contest Rules. Without limiting the generality of the foregoing, Sponsor further reserves the right to terminate this Contest, in whole or in part, should any error in production, distribution, seeding, printing or any other event or error result in more than the stated number of Prizes of any category being claimed or in the event that a winner does not claim his/her Prize within the required time as described in these Official Contest Rules. In any such event, the Prize(s) not yet awarded may be awarded in a random drawing amongst all eligible claimants who have not yet received a Prize. In any such drawing, the selected entrant must correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise (which will be administered by phone) and execute any documents as may be required before being declared a winner.


11. MISCELLANEOUS: Claimants who have not complied with these Official Contest Rules are subject to disqualification from this Contest and any future contest or other promotion conducted by Sponsor. All decisions of Sponsor, or any contest judging organization designated by Sponsor, are final and binding without right of appeal in all matters relating to this Contest. The Releasees will not be responsible for illegible, incomplete, lost, postage-due, misdirected or late Prize claims, all of which will be void. All winning Cans or Cards become the property of Sponsor and will not be returned. No correspondence will be entered into except with eligible claimants (or any other claimant/entrant(s) as deemed necessary by the Sponsor). Contest is subject to all applicable federal, provincial and municipal laws. 


Sponsor reserves the right at its sole discretion to disqualify, from this Contest and any future Contest or other promotion conducted by Sponsor, any individual that it finds or believes to be not in compliance with these Official Contest Rules; to be tampering with the Prize claim process or the operation of the Contest; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN CLAIMANT OR ANY OTHER PERSON TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.


Subject only to applicable law and any required regulatory approval, the Sponsor reserves the right  and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Official Contest Rules, to the extent necessary, for purposes of verifying compliance by any claimant or Winning Cans and Cards with these Official Contest Rules, or as a result of any other problems, or in light of any other circumstances which, in the opinion of the Sponsor affects the proper administration of the Contest as contemplated in these Official Contest Rules, or for any other reason.


In the event of any discrepancy or inconsistency between the terms and conditions of these English Official Contest Rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these English Official Contest Rules shall prevail, govern and control to the fullest extent permitted by applicable law.


12. LIQUOR AUTHORITIES: The provincial liquor authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever with regards to any matter relating to this Contest.


13. PRIZE SUPPLIER: Entrants acknowledge and agree that the sole and exclusive role of Cineplex in the Contest is that of Prize supplier and that Cineplex is in no way responsible for the administration of the Contest or the selection of winners. Cineplex® owned by Cineplex Entertainment LP, used under license.