Miller Lite brings Miller Time to metaverse with branded bar. Go on, pour yourself a pixelated Pilsner.
Go on, pour yourself a pixelated Pilsner.
As you wind down your weekend like millions of other football fans who’re gathering to watch the Super Bowl, Miller Lite is set to open the first-ever brand-hosted bar in the metaverse – the only place to see the premiere of Miller Lite’s ad for the big game.
The result? The Meta Lite Bar, the first-of-its-kind tavern, located in Decentraland, one of a crop of platforms that host the metaverse, the interactive digital reality platform that combines some of the buzziest tech themes of the day, including virtual reality, cryptocurrency and NFT.
“This time of year is all about connecting with your friends and enjoying the big game – it’s quintessential Miller Time,” says Alyssa Bush, associate marketing manager for Miller Lite. “The great thing about the metaverse is, once you leave it, you’re back with your friends,” Bush says. “Miller Time transcends reality, but nothing beats having an actual beer, which is why we’re giving our metaverse guests the chance to turn virtual cheers into real-life beers on us.”
The immersive Meta Lite Bar opened for business on Feb. 7 and can be reached by visiting millerlite.com/metalitebar; the bar will also be located on the Decentraland map, and virtual residents are invited to stop by, Bush says.
Patrons can mingle, play games like darts or pool, find digital swag and enter for a chance to have Miller Lite foot the bill for their real-life game-day party by pouring a virtual beer from the tap behind the bar. Meta Lite Bar patrons can win $500 (real) cash to stock up for the big game. (A virtual bouncer will ensure only visitors age 21 and up can enter.)
Contest component only available to US residents.